This $10 Face Mask Has a Cult Following–And the Before-and-After Photos Prove Why

Aztec Secret’s deep pore cleansing clay mask is a must-have for every skincare enthusiast.

Sure, we live in a divisive world where it can be hard to agree on just about anything. But, if there’s one thing that can bring us all together, it’s this $10 face mask.

OK, so a face mask won’t bring us world peace, but it looks like it may be able to bring us all clear skin on a budget. The Indian Healing Clay from Aztec Secret has taken the internet by storm, and men and women around the globe are not only buying it up by the bucket but are also happy to share their before-and-after results showcasing this mask’s power.

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“I keep buying them over and over again,” Khloé Kardashian wrote on her website about the mask. “Three words for you: Indian. Healing. Clay. Supposedly Cleopatra used clay to get a deep pore cleansing so if it’s good enough for her, then you know it’s good enough for me.”

According to the company’s site, the product is made of bentonite clay sourced from Death Valley, California, where “it is sun-dried for up to six months in temperatures that sometimes reach 134 degrees.” Though it’s crucial to know what’s in the mask, it’s even more important to know what’s not: The mask has with no additives, fragrances, or animal products that may irritate sensitive skin. And even more celebs than the Khloé Kardashians are into it.

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To use the mask, you first mix the powder with equal parts apple cider vinegar or water in a glass or wooden bowl. Then, you simply apply a 1/8 inch to 1/4 inch thick layer of clay to your face and let it dry for about five minutes.

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Sure, a Kardashian and Mindy Kaling love it, but perhaps more importantly, everyone else loves it too. As of this writing, the clay has more than 19,600 reviews on Amazon with an average rating of 4.4 out of five stars. The mask also has more than 42,000 mentions on Instagram with many people showing off the impressive before-and-after results.

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Would thousands of people on the internet lie to you? Go ahead and give it a try yourself and see if $11 really can buy skin miracles.

To buy: $10 for 1 pounds, $15 for 2 pounds; amazon.com.

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