The Truth About Those Anti-Aging Hair Products You’re Seeing Everywhere

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Beauty marketing trends come and go, and right now we’re living in the age of all things contouring, color-correcting, and—when it comes to hair care—anti-aging. Lately there’s been a huge focus on shampoos, conditioners, and styling treatments that supposedly treat and reverse the signs of aging. And that concept sounds pretty damn awesome: Who wants to think of their hair as old? No one, that’s who. But brace yourself: Much like the Easter Bunny and a non-creepy guy on Tinder, anti-aging hair products don’t actually exist. (Insert womp-womp sound effect here.)

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