The Hourglass Figure Is Not a Sign of Fertility and Health
Many assume that men are attracted to women with low waist-to-hip ratios because it signals health and fertility. But research shows that that assumption is wrong.
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Men and Women Are Very (or Is It Slightly) Different
Research on “tend and befriend” versus “fight and flight” reactions illuminates some logical errors aboutRead More
The Psychology of Bad Marketing
An otherwise persuasive appeal can totally backfire if you make it when your intended audienceRead More