The Best Wrinkle Cream at Drugstores, According to 9,000 Beauty Pros

The experts have spoken, and the best wrinkle cream doesn’t have to break the bank.

Every year, the Cosmetic Executive Women organization (CEW) gets together for a luncheon in New York City to reveal the year’s best in beauty at the Beauty Insider Awards. This year, over 9,000 industry pros based in NY awarded skin-care brands and products on May 18, going through categories across the beauty board, like the best acne treatment, the most innovative product, the most notable hair tool, and the most effective wrinkle cream.

The organization breaks some awards into two parts: a “prestige” category, so higher-end brands, and “mass,” like your favorite drugstore staples. This year, Neutrogena took home the Beauty Insider badge for the best wrinkle cream, winning the Anti-Aging Mass category with its Rapid Wrinkle Repair Regenerating Cream.

If you’re unfamiliar with Neutrogena’s Rapid Wrinkle Repair Regenerating Cream, it’s a thick moisturizing cream that harnesses the power of hyaluronic acid, a wrinkle-fighting agent, and a newer formulation of retinol to give you smoother, younger looking skin. You can use the wrinkle cream twice a day, and the brand claims you’ll start to see results in one week with regular use.

Perhaps the best part of this wrinkle cream? The price tag. Compared to wrinkle-cream counterparts, Neutrogena’s award-winning product is definitely on the more affordable end of the spectrum ($20.99;

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