Irina Aleksander


Keeping Up Appearances

by Haley Mlotek Abercrombie & Fitch went public in 1996. It had about 125 stores, sales of $335 million, and profits of almost $25 million. Jeffries wrote a 29-page “Look Book” for the sales staff. Women weren’t allowed to wear makeup or colored nail polish. Most jewelry was forbidden. So were tattoos. Hair had to be natural and preferably long. Men couldn’t have beards or mustaches. The only greeting allowed was: “Hey, what’s going on?” Store managers spent one day a week at their local college campus recruiting kids withRead More

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