Jessica Alba Is Bringing Some Edge to Honest Beauty Makeup

When the Honest Company finally launched a line of makeup and skin care last September, longtime fans of the brand got exactly what they’d been asking for, and new fans got good beauty products packed with good-for-you ingredients. On its site, Honest provided consumers with five different ways to wear the makeup (chic, fresh, daring, glam, and sunny), but this Sunday it’s adding another look to the bunch. It’s a slightly darker direction for the brand, and we’ve got an exclusive first look at the ad campaign and video Alba created for the new look.

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